| Bertha González Nieves | |
|---|---|
| Born | May 6, 1970 Mexico City, Mexico |
Bertha González Nieves (born May 6, 1970 in Mexico City) is a businesswoman whose career is rooted in the consumer luxury goods market.
She has been identified as one of Mexico’s top young businesswomen by Revista Expansión, Mexico’s leading business magazine.[1] Her career has had an emphasis on the tequila industry. She is the first woman to be certified as ‘Maestra Tequilera’ by the Academia Mexicana de Catadores de Tequila, the organization recognized by The Tequila Regulatory Council [2] (CRT).
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González Nieves is currently Co-Founder & CEO of Casa Dragones Tequila Company, a handcrafted, limited edition tequila brand which she co-founded with businessman and founder of MTV Bob Pittman.[3] Casa Dragones is a 100% Blue Agave Joven tequila, handcrafted in small batches in Jalisco Mexico, and considered a sipping tequila. She has been featured in full page-articles in top publications worldwide: El Universal, Maestra Tequilera (December 2010), Harper’s Bazaar, Una Vida a la Moda (November 2010), Blackbook, Industry Insiders: Bertha González Nieves Maestra Tequilera (January 2011). In May 2010, she was featured in LA Times Magazine and praised for “bolstering the top-tier-tequila movement,” and was dubbed the “First Lady of Tequila.”[4]
On December 17, 2009, González Nieves appeared on The Martha Stewart Show [5] and demonstrated how to correctly taste Casa Dragones tequila. On November 29, 2010 CNN’s premier food blog Eatocracy.com featured a spotlight on Bertha’s tequila knowledge in a round up of “Five Things You Should Look For in a Great Tequila: Bertha González Nieves.”[6] In November 2010, González Nieves received the prestigious French luxury design award, Grand Prix Strategies de Luxe, for the product design of Casa Dragones.[7]
She is a regular guest professor at the Universidad Autonoma de Guadalajara (UAG) teaching the university’s first course on tequila, Tecnico Tequilero.[8] The course focuses on the history and importance of tequila, federal governmental regulations surrounding tequila production, quality control, and the commercialization of tequila worldwide. The goal of this course is to continue to develop and evolve the tequila category, and inspire new generations of tequila producers.
Prior to co-founding Tequila Casa Dragones, González Nieves, spent over ten years as a top executive for Grupo Jose Cuervo, the largest tequila company in the world, and one of the top ten global spirits. While at the company she held senior marketing and commercial positions, including Commercial Director for North America, Global Director of New Business and Innovation and Global Brand Director. González Nieves was also instrumental in establishing the company’s global team in New York, and played a key role in the recent upsurge and popularity of the Tequila category in the US and worldwide.
Prior to her position at Jose Cuervo, Ms. González Nieves served as a consultant at Booz Allen & Hamilton, where she designed and implemented marketing strategies for leading global packaged goods companies.
In addition to her work in marketing, González Nieves has taken on several side projects. In 2006, she helped launch Revista DF,[9] Mexico’s City Magazine, an Editorial Mapas publication.[10]
She also was one of the producers of the feature film Matando Cabos, which was an Official Selection at the Sundance Film Festival in 2005.[11]
González Nieves graduated Magna Cum Laude from Universidad Anahuan in Mexico City with a BA in Business Administration. She also holds a Masters of Science degree in Integrated Marketing Communications from the Medill School of Journalism & J.L. Kellogg Graduate School of Management at Northwestern University. She received the ‘Arthur E. Tatham Award’ for exceptional performance and outstanding promise in the field of marketing communications.